Photo: Style.com
There is buzz this week surrounding super- high- street store Topshop as we learn that r&b songstress Christina Aguilera may be the next media fad to design a self titled collection. The collection if created will model itself on Christina's personal wardrobe and will be the first to follow Kate Moss' that saw huge success worldwide. Business Mogul and owner of the Arcadia group Phillip Green has already admitted to Christina's recent visit to the Topshop head offices in London and that he is hoping to sign a deal in due time. However nothing has been confirmed, which made me wonder; is Christina really the right person for the job ? To me Topshop is strongly British store with a very British aesthetic, in fact Topshop being British is a huge reason for it's international success. Fashion conscious citizens worldwide flocked when they were given their first chance to see Topshop in all it's 'cheap yet chic glory' not to mention the Kate Moss collection that's sold astonishingly well. In fact, when Kate Moss for Topshop was confirmed i found myself thinking great, here's a British woman with a clearly distinctive style, designing a collection for young girls who have admired her for many years. The relationship, though a smart business decision seemed all so natural and saw great promise from day one. But among the murmurs Christina always seemed like a stupidly obvious choice (rumoured candidates include Cheryl Cole, Agyness Deyn and Leona Lewis). I am disappointed with the possible decision and i don't really feel that there needs be another celebrity collection period, to me it depreciates the value and paradox of Kate's collection for Topshop. Unlike Kate, Christina does not posses a unique sense of style and I believe that the decision (business wise) was made solely on Topshop's future move to the states in the summer. However, as per usual the subject if up for debate so feel free to comment.
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